Posted 1 month ago
Manager, Segmentation Analytics
Equinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.
We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.
Job Summary
As a member of Equinix’s Revenue Operations Go-To-Market (GTM) Insights & Analytics (IA) team, the Manager of Segmentation Analytics will be at the forefront of our mission to accelerate revenue growth through enhanced customer experiences. This role holder is responsible for utilizing data-driven techniques, such as predictive and prescriptive propensity-to-buy, customer lifetime value, as well as needs-based segmentation and customer targeting modelling and analytics, while leading a specialized team to comprehend, segment, and discover growth opportunities within our diverse market, Platform, customer, and partner ecosystem. Their contributions empower Equinix's Customer and Revenue Office to refine marketing strategies, optimize corporate development, enhance sales and customer success tactics, improve product and service offerings, and fine-tune revenue-generating GTM and route-to-market strategies, ensuring alignment with the preferences and requirements of customers and partners.
Responsibilities
Segmentation and Targeting Strategies
Develop and execute data-driven strategies to segment/target Equinix’s market, Platform, customer, and partner ecosystem
Lead and support the specialized Segmentation Analytics team, overseeing operations, analysis, and insights activation
Solicit feedback to fine-tune operations and enhance the quality and relevance of segmentation efforts
Monitor performance metrics and OKRs, taking corrective actions when necessary while continuously improving operations and offerings to align with business objectives and deliver value and ROI.
Analytics Insights
Utilize advanced analytics, including predictive, prescriptive analytics, machine learning, and AI, to uncover valuable insights for segmentation and targeting. Identify key patterns, trends, and relationships to develop and refine segmentation and targeting models, informing GTM strategies
Collect and manage high-quality segmentation and targeting data from reliable sources, aligning with DataOps best practices
Extract insights and collaborate with the Corporate Strategy and Development, as well as CRO teams, to propose data-driven segmentation transformation strategies for decision-making and strategic planning
Stakeholder Enablement
Identify users’ goals for Segmentation and Targeting Analytics to inform decision-making & implement tools/technologies for self-service access with DataOps
Effectively communicate segmentation and targeting insights through customized reports, presentations, Tableau visualizations, and self-serve activation mechanisms that meet stakeholders' needs
Establish a systematic feedback process incorporating inputs from multiple teams & sources to enhance & customize segmentation and targeting
Drive adoption through effective communication, insights activation initiatives & conducting training sessions to enhance stakeholders' understanding of segmentation and targeting concepts & applications
Leadership
Manage the small and specialized Segmentation Analytics teams' performance through prioritization, engagement, & coaching
Drive people development strategy, mentorship, & development opportunities to enhance teams' skills & capabilities, including location-based & hybrid/remote virtual initiatives
Provide leadership & guidance for escalations & interlocks with other stakeholders
Model Equinix cultures & values
Qualifications
Knowledge and Experience
Data center, interconnection & digital infrastructure services market experience is desirable but not essential
Demonstrated success in promoting collaboration, driving innovation, & fostering continuous improvement
Strong analytical skills, including data analytics, machine learning, and AI
Understanding of B2B platform & ecosystem business models, & their distinct approaches to leveraging networks & interactions for value creation
A good understanding of GTM business strategies and a customer-centric focus
Effective communication skills
Adaptability and problem-solving skills
A strategic mindset for aligning efforts with business objectives
Leadership and team management abilities
Preferred: Bachelor's degree in a related field (Data Analytics, Data Science, Business Analytics/Administration, Economics/Econometrics, Computer Science, IT, or similar). Optional: Certified Analytics Professional (CAP) or Certified Business Intelligence Professional (CBIP) certification
Experience with Excel, SAS, SPSS, Python, R, ANOVA, MATLAB, Tableau, ESRI, Power Bi, Salesforce, Clari, AI/ML tooling & scripting
Skills and Attributes
Enthusiastic collaborator, skilled in driving the development of segmentation analytics capabilities cross-functionally
Prioritizes strategic requirements, roadmap, & impacts with stakeholders
Strong analytical skills & a passion for automation
Exceptional written & data-driven storytelling communication skills
Global mindset, adept at working in matrixed-driven environments
Cultivates innovation, encourages risk-taking & embraces failure for growth
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:
USA Benefits eBook
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
